Develop and implement digital marketing strategies to drive online traffic to the company website and generate quality leads.
Oversee all aspects of digital marketing campaigns, including SEO/SEM, PPC, email marketing, social media marketing, and display advertising campaigns.
Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
Identify trends and insights, and optimize spend and performance based on the insights.
Brainstorm new and creative growth strategies through digital marketing.
Collaborate with internal teams to create landing pages and optimize user experience.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Instrument conversion points and optimize user funnels.
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Requirements:
Proven working experience in digital marketing, with 4-6 years of experience.
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
Experience in optimizing landing pages and user funnels.
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
Experience in setting up and optimizing Google Adwords campaigns.
Strong analytical skills and data-driven thinking.
Up-to-date with the latest trends and best practices in online marketing and measurement.
Bachelor’s degree in Marketing or a related field.
Preferred Qualifications:
Experience managing a team of 3-4 digital marketing executives.
Graduate /Master’s degree in Marketing or a related field.
Personal Attributes:
Excellent leadership and interpersonal skills.
Strong written and verbal communication skills.
Ability to work in a fast-paced and dynamic environment.
